It’s no secret that websites want to know as much as possible about their visitors and their online behavior. This is largely done to improve user experience and increase conversions, but the information can also be used to display targeted ads based on your previous searches.
We’ve all been there. You’re searching for a pair of shoes, a kitchen gadget, or an all-inclusive resort online and then you see an ad for it immediately on Facebook.
When browsing the internet, you leave behind digital traces that websites can legally use to keep track of your activities and identify you. Online targeted advertisements use data from your browser to make marketing more personalized. The data collected can include; your location, the type of device you’re using, which links you’ve clicked on, and much more.