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online

The Data You Reveal Online: Your Browser

We’ve all been there. You’re searching for a pair of shoes, a kitchen gadget, or an all-inclusive resort online and then you see an ad for it immediately on Facebook.

When browsing the internet, you leave behind digital traces that websites can legally use to keep track of your activities and identify you. Online targeted advertisements use data from your browser to make marketing more personalized. The data collected can include; your location, the type of device you’re using, which links you’ve clicked on, and much more.